Extreme Heat Advisory
By Janet Eastman, Marketing Manager
If you pick up any local newspaper in the Midwest today, there is a good chance you will see the words “Extreme Heat Advisory” on the front page. It has been hot in the Midwest this summer. Not just hot…really, really hot. As my Grandfather used to say, “It’s so hot, you could fry an egg on the sidewalk!”
The hot, humid weather we have been experiencing can be dangerous to people and animals, but did you know it can also be dangerous to your durable outdoor products? Logo labels and decorative graphics can fade in the noonday sun. Reds and yellows tend to fade first, but all colors will fade with time. Extreme heat and humidity can cause your warning and safety labels and other regulatory labels to fail, increasing your odds of a product liability claim.
The good news is that there are solutions to these problems. For plastic products and components, in-mold labeling technology is the answer. Our in-mold labels permanently bond with your plastic parts, so they will not fall off. We utilize the latest in printing and coating technology, for excellent fade resistance that withstands the harshest conditions. For products and components made of metal and other materials, the latest in overlaminate technology protects your product labels from UV exposure, abrasion and solvent exposure. Want to learn more? Check out our website, or you can request more information here.
And if you have to be out in the heat and humidity, visit the Centers for Disease Control website for helpful tips for preventing heat-related illness.
August 11, 2010
