By Janet Eastman, Marketing Manager
If you pick up any local newspaper in the Midwest today, there is a good chance you will see the words “Extreme Heat Advisory” on the front page. It has been hot in the Midwest this summer. Not just hot…really, really hot. As my Grandfather used to say, “It’s so hot, you could fry an egg on the sidewalk!”
The hot, humid weather we have been experiencing can be dangerous to people and animals, but did you know it can also be dangerous to your durable outdoor products? Logo labels and decorative graphics can fade in the noonday sun. Reds and yellows tend to fade first, but all colors will fade with time. Extreme heat and humidity can cause your warning and safety labels and other regulatory labels to fail, increasing your odds of a product liability claim.
The good news is that there are solutions to these problems. For plastic products and components, in-mold labeling technology is the answer. Our in-mold labels permanently bond with your plastic parts, so they will not fall off. We utilize the latest in printing and coating technology, for excellent fade resistance that withstands the harshest conditions. For products and components made of metal and other materials, the latest in overlaminate technology protects your product labels from UV exposure, abrasion and solvent exposure. Want to learn more? Check out our website, or you can request more information here.
And if you have to be out in the heat and humidity, visit the Centers for Disease Control website for helpful tips for preventing heat-related illness.
August 11, 2010
Label & Narrow Web Magazine reported this month that a new, eco-friendly pressure sensitive adhesive has been discovered at Oregon State University in Corvallis, OR. The new adhesive is made from vegetable oils, and was discovered by professor Kaichang Li by accident. It uses no petrochemicals or toxic substances in the formula or in the process of manufacture. It is easy to produce, inexpensive, and environmentally benign.
This is exciting news for label producers and product manufacturers who want to reduce the environmental impact of product marking. Much work remains to develop the adhesive for commercial use, but we will be monitoring this new opportunity and we’ll bring you news as it becomes available.
July 30, 2010
I don’t get to watch a lot of television, but I often hear friends and colleagues talking about reality shows, where camera crews follow people around and record everything they say and do with the intent of showing it on live television for everyone else to view. I don’t pretend to understand the “reality show mentality,” but what I do know is that it seems like we’ve become a society fixated on being able to delve into the lives of complete strangers and watch their every moves. But you don’t have to be in a reality show to be a part of this experience…
Continue July 26, 2010
As a public relations and communications practitioner, I read a lot of publications, including local and business newspapers as well as industry trade periodicals. Recently, I’ve spotted several articles about a topic that I’ve never investigated in the past—succession planning. I figure if multiple publications in different industries and geographies are covering the topic, it must be of interest, so I read up on some current trends in succession planning.
Continue July 13, 2010
Like many people, I have become addicted to staying connected 24/7 with my Blackberry. I’ve even found myself pulling out the phone to check email during meetings and presentations. But an article I read recently highlighted the dangers of allowing technology to distract us from making good business decisions.
Continue June 23, 2010
For those of us who cannot find time to exercise, here are some helpful tips from Magellan, an employee assistance program, on getting some exercise at your desk and elsewhere.
Continue June 15, 2010
Although home sales increased more than expected in April, real estate experts are concerned that the housing market may face renewed downward pressure in the second half of 2010. The National Association of REALTORS® reported this week that sales of pre-owned homes in April rose nearly 8 percent compared to March and close to 23 percent from April 2009. Even more encouraging is the fact that the average price of an existing home was $173,100 in April, the best price gain since the summer of 2006.
Continue June 9, 2010
Once again, we are dealing with a disaster in the Gulf of Mexico. And while it is originating in the Gulf, the effects of this disaster will be felt by businesses all across our nation. Many already feel the oil spill will dwarf the $81 billion in damages caused by Katrina in 2005. No one seemed to be prepared for such a disaster.
Continue June 8, 2010
I’ve been doing a fair share of highway travel lately, and one of the things that I’ve seen on many tractor trailers and semis is a diamond-shaped safety sign divided into four colorful segments. This is more commonly known as the “hazard diamond” and was developed by the National Fire Protection Association (NFPA) as part of its Code 704. While we’ve all seen these hazard diamonds on everything from vehicles to product containers to material safety data sheets (MSDS)—and many of us have been trained on their meanings—unless you use them day-to-day, it’s not uncommon to fail to recognize their meanings. Therefore, I thought a little refresher course was in order.
Continue May 27, 2010
Whether you’re visiting a customer, prospect or partner, you need to first ask yourself, “What is on the mind of a CEO, CFO, COO or SVP?” You may be in the building attending a meeting when the CEO walks past you in the hallway. He or she may stop you in the in midstride and say, “I understand you are meeting my marketing team this morning to support our U.S./Mexico campaign.”
Continue May 21, 2010
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